Travelers are growing weary of rental surprises.

An article posted on 04/12/13 at www.travelweekly.com states the following ...

A new study conducted by PhoCusWright for the Vacation Rental Managers Association shows travelers are growing weary of rental surprises. According to the survey, more than half of the vacation rental market's total rental revenue now goes to rental industry professionals, up from 43% in 2007; this translated to a more than $11.6 billion marketplace in 2012. The study also shows that while 35 percent of vacationers do not have a preference, 31% favor "going with a pro" vs. 25% who want to book direct with a homeowner. 

The total U.S. vacation rental industry is expected to reach $25.8 billion by 2014. 

The demand for professional management is growing among travelers, owners who demonstrate they have local, reliable guest support will be able to attract bookings from ALL travelers, those who prefer professional management and those who prefer to book directly with an owner. 
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